PowerToFly Acquires Skillcrush to Enhance Workforce Diversity and Upskilling

RecruitmentMarketing.com ReporterBy RecruitmentMarketing.com Reporter
May 22nd, 2024 • 2 Minutes

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PowerToFly, a leader in connecting diverse professionals with jobs since 2014, has acquired Skillcrush. Skillcrush is an online platform specializing in tech skills training for underrepresented groups. This strategic merger broadens PowerToFly’s services and promises to revolutionize workforce development and diversity initiatives.

What This Means for Talent Acquisition

PowerToFly will integrate Skillcrush’s technical and non-technical upskilling into its solution suite. The combined platform offers: 

  • Employer branding
  • AI-led hiring solutions
  • Skills training

These tools address many critical needs of modern workplaces, especially as AI continually becomes more integrated into everyday recruitment and retention strategies. Skillcrush’s mentor-led courses in AI, coding and design help fill crucial skill gaps. This creates new employment pathways for diverse talent.

Milena Berry, CEO of PowerToFly, emphasized the merger’s potential impact: “Training diverse talent for the jobs of the future is a frequent conversation we have with companies and job candidates. With Skillcrush, we’re making accessible, inclusive technical training a reality for millions who now have a direct path to hiring managers on PowerToFly once they complete their training.”

Addressing Skill Gaps and Diversity

Skillcrush, founded by Adda Birnir, has trained over 20,000 students. Notably, 49% of them identify as BIPOC and 80% as women. The platform’s career coaching and tailored programming have placed students in technical roles across various sectors. Often, these placements result in significant salary increases.

Birnir expressed her enthusiasm for the merger: “As I watched PowerToFly grow to enable hires across hundreds of companies, it was obvious how the impactful training and coaching we do at Skillcrush will enhance PowerToFly’s professional skill development offerings for its over 20 million diverse candidate profiles. I am particularly excited to bring Skillcrush to PowerToFly’s partner companies.”

Impact on the Recruitment Process

This acquisition comes at a crucial time for the HR tech industry. Homogenous teams and lack of training pose substantial barriers to innovation. The merger promises to address these challenges by offering:

  • Inclusive AI-led Talent Matching: PowerToFly’s PowerPro software now includes Skillcrush’s training modules. This enables recruiters to match candidates’ skills with job requirements more accurately.
  • Comprehensive Workforce Development: The integrated platform will support internal mobility and skill development.
  • Enhanced Hiring Events: PowerToFly’s robust schedule of live and virtual hiring events will now feature Skillcrush’s diverse talent pool. This fosters real-time, meaningful connections between employers and job seekers.
  • Expanded DEI and Leadership Training: PowerToFly’s existing DEI and leadership development programs will be enriched with Skillcrush’s courses in generative AI, frontend, backend, digital marketing and design. This further supports the professional growth of underrepresented groups.

This acquisition shows the power of combining AI-led recruitment with comprehensive skills training. For more information, request a demo or book a meeting with PowerToFly’s team.

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