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In the purpose-driven healthcare and pharmaceutical industries, engaged employees are crucial for quality patient care and better outcomes. But when every company has a compelling purpose, how do you communicate to candidates why they should join your mission?

Our latest research shows that healthcare companies lag behind other industries when it comes to employee storytelling content on their career site. Notably, only 36% of healthcare companies on the Best Places to Work list had a video featuring real employees.

This is a huge missed opportunity for healthcare and pharma companies looking to attract and retain top talent. If you’re looking to create compelling employee stories that resonate with your talent audiences, this post is for you.

Below, we share four inspiring examples of employee stories in healthcare and pharmaceutical companies that effectively communicate company culture.

Metabolon: How We Innovate

In fields like pharma and biotech, innovation will likely be a key element of your employer brand. And rightly so — you’re transforming patient outcomes, after all.

As you look to bring ‘innovation’ to life, use employee stories to push past the buzzword. There’s a big difference between early-stage research and bringing a drug to market, for example. Make sure the stories you’re telling give insight into what innovation actually looks like at your company. And don’t be afraid to let storytellers “nerd out” and gush over the science of it all — it’ll excite the right candidate.

We love this story from Metabolon, Inc. because it leans into their unique, groundbreaking science that candidates can’t find anywhere else. Not every candidate wants to go toe-to-toe with the FDA, and that’s OK.

Ochsner Health System: What Sets Our Facility Apart

When you’re competing for top nursing talent, it’s essential to showcase what makes your workplace stand out. Why should skilled nurses choose your hospital, clinic, or healthcare facility?

At St. Mary’s Medical, an Ochsner Health System teaching hospital, Hannah found the perfect place to kickstart her nursing career. She chose St. Mary’s because the team was experienced in mentoring new nurses, offering the patience and support she needed to thrive. This commitment to helping her succeed made all the difference in her journey.

UW Medicine: Opportunities to Grow

The flexibility and variety within healthcare allow professionals to continually grow their careers in unique and fulfilling ways. Some deepen their expertise in a specific field, while others thrive on the challenge of moving to new departments or stepping into administrative roles.

In this video from UW Medicine, Maxime Cowper shares her journey as a registered nurse at the Seattle-based hospital. Her role introduced her to working with burn victims, expanding her knowledge and skills in this area. And as part of a teaching hospital, Maxime has also grown by mentoring student physicians.

Even with all of this professional growth, Maxime still says the best thing about working at UW Medicine is making a difference in patients’ lives.

Alexion: Patient Impact

We’ve covered ways to communicate your culture beyond just your mission, but don’t forget to show your purpose in action! Healthcare professionals are drawn to the industry to make a real difference. Share stories that help them see how their work will impact patients’ lives — especially if the job isn’t in a clinical setting.

Alexion is a global biopharmaceutical company that develops therapies for rare diseases. The video below includes two stories that demonstrate the company’s commitment to move quickly and put the patient first.

Employee stories in healthcare are the best way to communicate culture

In an industry where every company has a compelling mission, it’s crucial to go beyond simply stating your purpose. To truly stand out and attract top talent, healthcare and pharmaceutical companies must showcase real stories that highlight how their employees are making a tangible difference in patients’ lives—while also nurturing fulfilling careers.

If you want to attract and retain the best talent, it’s time to prioritize employee storytelling and let these voices be the cornerstone of your employer brand.

The post Making a Difference: The Best Employee Stories in Healthcare appeared first on Stories Incorporated.