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ZipRecruiter has acquired Breakroom, a UK-based employer review platform. This move puts ZipRecruiter in the frontline worker space, covering retail and hospitality jobs.

Breakroom, launched in 2020, has racked up hundreds of thousands of reviews. Workers rate employers on pay, hours, flexibility, and culture. The platform gives job seekers real insights from employees.

ZipRecruiter CEO Ian Siegel said, “Breakroom’s ratings show what it’s really like to work somewhere. This helps both sides make better choices.”

Breakroom will stay independent. ZipRecruiter plans to launch it in the U.S. soon.

Anna Maybank, Breakroom’s CEO, added, “We think everyone deserves a good job. Clear info helps make all jobs better.”

What Can TA Pros Expect?

1. More data on frontline jobs and worker preferences.
2. Possible new features for ZipRecruiter users, drawing on Breakroom’s review system.
3. A chance to get ahead by familiarizing yourself with Breakroom’s platform.
4. Potential changes to ZipRecruiter’s offerings in the coming months.
5. New insights into frontline worker priorities and expectations.

Our Take?

This deal could be a game-changer for frontline hiring. ZipRecruiter’s acquisition of Breakroom brings a fresh approach to the U.S. market. Frontline workers stateside could really benefit from Breakroom’s transparent review system.

The platform’s focus on real employee experiences in retail and hospitality is timely. These sectors often struggle with turnover and employee satisfaction. Breakroom’s insights could help both job seekers and employers make better decisions.

ZipRecruiter’s move shows they’re tuned into the unique needs of frontline workers. By bringing Breakroom to the U.S., they’re giving voice to a crucial but often overlooked segment of the workforce.

For TA pros, this means access to more authentic data on frontline jobs. It could lead to better matches and potentially improved retention rates. The challenge will be integrating this new information effectively into hiring strategies.

Watch this space closely. If ZipRecruiter leverages Breakroom’s data well, we could see a shift towards more transparent, worker-centric hiring in frontline industries. This could be the start of a more informed and equitable job market for these essential workers.

Other Recent Industry Moves:

• Monster and CareerBuilder merge
• Bullhorn acquired Textkernel
• Hireology teamed up with Activated Insights
• Phenom snagged Tydy

Recruitment Marketing Editorial Team

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Katie Fortunato, Rodney Hess, Crystal Lay